One Extra Hygiene Payment Per Year (No Extra Work)
You already have the patients. You're leaving one payment on the table every year.
TitanTip: Bill Every 28 Days, Not Monthly
If you run a dental membership plan — even a small one — there's a billing change you can make today that adds one full payment cycle per year with zero extra work, zero new patients, and zero change to the value your members receive.
Here's the math. Most practices bill membership plans monthly: 12 payments per year. But a month is not 28 days — it's 30 or 31. If you switch to billing every 28 days instead, you collect 13 payment cycles in a calendar year. That's one extra full month of revenue from every member.
Let's put real numbers on it. Say you have 150 membership plan patients paying $50/month. That's $7,500/month, $90,000/year. Switch to 28-day billing: same 150 patients, same $50 per cycle, 13 cycles. That's $97,500/year. You just added $7,500 in annual revenue without treating a single additional patient.
For practices with 400+ membership patients at $60/month, the swing is $24,000 per year.
The change is invisible to patients. They're paying every four weeks, which feels consistent. Patients don't think in "13 months" — they just see a $50 charge on their card about once a month. No one calls to complain. No one cancels. This approach has been used across thousands of fitness gyms and subscription businesses for years with no measurable churn impact.
Why this works:
Patients anchor to the payment amount, not the payment frequency. $50 feels the same whether it hits 12 or 13 times a year, because they're not tracking the exact date. You're not raising prices. You're not changing the service. You're just being precise about what "monthly" actually means when expressed in days.
Do this today:
- Check what billing interval your membership plan software uses — monthly calendar billing or fixed-day-interval billing.
- Calculate your current membership revenue × 1.083 to see what 28-day billing would produce for your practice.
- If you don't have a membership plan yet, this is the moment to build one — even 50 patients at $40/month is $26,000/year in predictable, recurring revenue.
- Do not announce the billing change — just update it. Patients will not notice the 13th charge any differently than the 12th.
Same patients. Same work. One more payment. Do it this week.